Victorias Secret Marketing Plan - 6244 Words

Victoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Ã… ½Ãƒ ¡ry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Industry Analysis/Trends Competitor Analysis Company Analysis Customer Analysis SWOT Analysis Summary Market – Product Focus Marketing and Product Objectives Target Markets Points of Difference Positioning Marketing Program Product and Product†¦show more content†¦Victoria’s Secret characteristic core competencies let it to product great quality products, at the same time reach customers’ expectations, and reach wide range of customers. Victoria’s Secret knows how to achieve customers’ needs and wants, also know how to respond to customers’ needs and wants. Moreover, Victoria’s Secret outshines at creating a brand, making a name for its company and management. Based on these strengths, they are able to produce quality products and at the same time remain low cost. Overall, Victoria’s Secret is a brand recognized worldwide due to its well-organized management and exceptional marketing skills. Situation Analysis Victoria’s Secret has an enormous number of strengths. Due to these strengths, Victoria’s Secret is so popular, profitable and the largest element of Limited Brands portfolio. However, the company has some problems, which are based on its weaknesses and threats. In order to do a complete situation analysis of Victoria’s Secret internal and external focuses, we need to do SWOT analysis, strengths (S), weaknesses (W), opportunities (O) and threats (T). Based on SWOT analysis, Victoria’s Secret should maximize its strengths and opportunities and minimize its weaknesses and threats. Internal Focus Strengths Victoria’s Secret has grown from only six stores at the beginning into a gigantic retail lingerie business. It does notShow MoreRelatedVictorias Secret Marketing Plan6238 Words   |  25 PagesVictoria’s Secret Dominika Wolfova dominickaaa@yahoo.com MK 300 – Principles of Marketing Ivan Ã… ½Ãƒ ¡ry Marketing Plan Jun 4, 2010 Table of Contents Executive Summary Marketing Objectives Products or Services Resources Needed Projected Outcomes Company Description Strategic Focus and Plan Mission/Vision Goals Core Competency Situation Analysis Internal Focus Strengths Weaknesses External Focus Opportunities Threats Read MoreLiterature Review1211 Words   |  5 Pagesï » ¿Literature review Definition of marketing strategy There are a lot of authors speak about the marketing strategy, the marketing strategy is very important in business, it can lead the firm towards attractively economic opportunities which are adapted to their imagination and know how to provide a potential to help the company grow and earn more profits (Lambin,1997). If we want to have good marketing strategy in the firm, we need to understand the strategic situation confronting in an organizationRead MoreFinancial Ratio Analysis : Victoria s Secret1706 Words   |  7 Pagesreview of Victoria’s Secret’s financial ratios, it can be concluded that they are capable of fulfilling consumer demands and maintain financial stability. Liquidity Measures ratios advocates that Victoria’s Secret is also capable of sufficiently paying for its liabilities as well as invest assets in a tactical way. Net Working Capital to Total Assets show that Victoria’s Secret is able to turn assets and cover their short term liabilit ies efficiently. Fixed Asset Turnover for Victoria Secret indicatesRead MoreAn Online Analysis Of A Company1582 Words   |  7 PagesConducting an online analysis of a company can help understand the reputation this brand has to other consumers. Victoria Secret is mainly known for its women lingerie, beauty products, swimwear, and workout apparel. Recently there is new buzz from L Brands Inc., the parent company of Victoria’s Secret that they are changing their whole entire brand image and what they plan on selling. These changes occurred this April through May in hopes to reconstruct the company’s focus on what to sell. The mainRead MoreMkx9550 Marketing and the International Consumer-Victorias Secret4618 Words   |  19 Pages------------------------------------------------- Marketing Plan Executive Summary Australia has become an attractive market for clothing retailing instead of a gradual decrease in consumer spending due to global financial crisis, which driven the total revenue from this industry down by 0.7% per annum. Nonetheless, it is expected that in the next five years, the industry revenue will grow by 1.2% per annum. Current economic situation in Australia has encouraged major overseas retailers toRead MoreAnnual Marketing Plan Victoria Secret4048 Words   |  17 PagesVictoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4Read MoreEssay on Marketing Plan for Victoria Secret3982 Words   |  16 PagesMarketing Plan Table of Contents 1. Company Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 3 2. Strategic Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 3 3. Mission Statements current and revised†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 3 amp; 4 4. Visions†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 4 5. Goals: financial and non-financial†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..page 4 amp; 5 6. Core Competency and Sustainable completive advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.page 5 7. Situation Analysis: SWOT, industry, competitors, company, customer†¦..page 5 - 8 8. Market-Product focus: objectives, targets, unique qualityRead MoreGot to Get You Into My Life: Do Brand Personalities Rub Off on Consumers? Jcr Report1440 Words   |  6 Pagesbrand. This article is important because it shows how a brand can affect the consumer. If a brand can capture a personality of a certain person, the more likely that person will stick with that brand. Brand loyalty is a very important aspect of marketing and can produce a lot of good for the brand. Even though this may seem natural, what if a consumer was to start using a new brand of products? Would their personality match the products they use or would their personality change based on the productsRead MoreMarketing Objectives Of Marketing Communication1836 Words   |  8 Pages- SWOT Monica: -Brief Marketing Objectives -Target Audience Vicky: -Thorough Communication objectives -Integration of marketing communication elements Minoli: -Positioning statement and creative strategy -Media strategy and media schedule Gloria: Effectiveness Measures Budget and time frame: -TV: $10,000 (daytime, evening) - $50,000 (Breakfast, primetime) -Print: $5,000 - $40,000 (size)  Victoria’s Secret ‘Eau So Sexy’ (Integrated Marketing Communications Plan) PreparedRead MoreVictorias Secret4766 Words   |  20 PagesGroup Consumer Analysis: Victoria’s Secret | MKTG 425-101 | Michelle Fox, Tyler Gullivan, Shannon Johnston, Sara Seeger, Colin Watts | Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage